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Occupant — A name designation used for saturation mailings,
to ensure that a piece of mail gets to a certain address no matter who
lives there. Occupant lists — Consumer lists which contain addresses and
no names, for use in occupant mailings. One up cheshire label — An uncommonly used format for printing
out mailing labels in which the names and addresses print one beneath
the other. One-time use — An agreement between a list owner and a mailer
that a mailing list will be used only once, unless otherwise specified.
One-year contract — An unlimited use agreement on a certain
list over a set period of time. Opt-in — When a consumer chooses to receive messages on a certain topic. Opt-out — When a consumer requests not to receive messages. Opt-in register — When owners of an e-mail site agree to
receive messages covering certain topics. Output — The form of data that is retrieved from a computer,
whether tapes or disks, printed paper, labels, etc. Overlays — Using a list that is rich in data to augment information
in another list with the same names. Overlays can add phone numbers, job
titles or demographic or psychographic information. See File tagging.
Owners — Any company that owns the list of its subscribers, customer base, or membership, and can define the terms of renting the list to other mailers. |