|
Name — An individual entry on a mailing list. Name removal — The suppression of names using the DMA's mail
preference service list of consumers that prefer not to receive mail offers.
NCOA — National change of address: a file maintained by the
U.S. Postal Service with new addresses of those who have recently moved
and notified the post office of their new address. Commercial vendors
who are licensed by the U.S. Postal Service can match a mailing list against
this file to update old lists. Negative option — An agreement participants of continuity
plans make that obligates payment unless they inform the company they
do not want the product shipped. See Continuity buyer. Net names — The quantity of names on a list that survive a merge-purge, or an agreement between a mailer and list owner to pay only for those names in a list rental. New business — Lists that specialize in just-started businesses,
which number around a million a year. New connects — A way of gathering lists of those who have
recently moved using data from phone and gas companies about new customers.
New households — Lists of people who have recently moved,
using information from utility hook-ups, change of address forms and county
records. New movers — See Change of Address. New to file — Recent additions to a file. These names are
often the most responsive segment of a list. Nielsen county — A program that originated with A.C. Nielsen Research and is used with large lists that offer selects based on the size of metropolitan areas. There are four groupings with the first made up of the largest 21 metro areas and the last grouping with those areas whose populations are less than 20,000. Nine-digit ZIP code — See ZIP + 4 code Nine track tape — A tape reel used for fulfilling list orders
and storing list information. The information is normally recorded at
1600 or 6250 bytes per inch (bpi). Nixie — A piece of undeliverable mail that's returned by
the post office. Depending on the quality of the lists, mailings can result
in hundreds or thousands of nixies. Some list rental agreements include
a refund for nixie quantities. Non-paid order — A response to an offer that did not require
payment. An example is someone who signs up for a free product or service.
As a rule, for appeals seeking payment, these names are usually less responsive
than cash buyers. Non-returnable mag tape — A policy of not requiring the return
of the magnetic tape a mailing list was sent on. This is usually combined
with a fee for the cost of the tape. Noncompetitive offer — When mailing content does not resemble
that of the list owner's. Certain categories of user's will be given a
discount from the normal list rental rate such as when a non-profit group
mails a business list. See Competitive offer. Nonprofit — Organizations that qualify to mail at the reduced
nonprofit rate offered by the U.S. Postal Service. No's — Names and addresses of those who responded to an offer
without sending payment. An example are sweepstakes respondents who did
not make a purchase. Nth — A way of randomizing names in a large list to get the desired quantity. Rather than taking the first thousand names, a computer program takes every nth name until they achieve the desired quantity. |