ID A permanent, unique identification code given to a record in a database.
The portion of a list which has not shown any purchasing activity for
a set period of time.
Income A demographic
selection factor on consumer lists, selectable in $1,000 increments.
mailing that goes to one specific recipient, as opposed to "occupant"
Inquiry A request
for a sample, catalog or more information.
Purchasers who split the total price of a product up and divide
it evenly over periodic payments, usually monthly.
Consumer lists compiled by insurance companies based on the type and amount
of insurance owned.
Sales that take place via computer, with the buyer learning about
and making purchasing decisions about products online.
An address record that appears on more than one list.
An address record that appears more than once on the same list.
Invalid records Records with errors that make them unusable, and which often must be removed from a list and manually fixed.